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Kevin Mayne

Kevin Mayne headshot

Vice President for Enrollment Management

EMAIL: .(JavaScript must be enabled to view this email address)
PHONE: 802-387-6716

Admissions

Biography

A student advocate and disruptive educational innovator, Kevin has been in the field of higher education for 36 years. Prior to coming to Landmark,
he served as the Senior Vice President of Helms College. In this capacity he was responsible for the day-to-day administrative oversight of the
College’s enrollment management area, as well as the advancement, marketing, and volunteer services departments of Goodwill Industries of Middle Georgia and the CSRA.

Before joining Helms College & Goodwill, he served as the Vice President of Enrollment Management & Global Strategies at Becker College. In this position he oversaw the areas of admissions, registrar, and marketing, increasing the College’s enrollment and national visibility. He also chaired the College's Center for Global Citizenship program where he helped created the country’s first bachelor’s degree in global citizenship and also establishing the Yunus Centre for Social Business @ Becker College.

Prior to Becker College, Kevin served as the Senior Vice President of Mitchell College in New London, CT. He was at Mitchell for 17 years and oversaw the areas of Enrollment Management, Marketing and Advancement (Admissions, Financial Aid, Public Relations, Alumni & Development). Under his leadership, the college’s enrollment more than doubled, fund raising reached an all-time high, and they were able to rebrand the institution to expand nationally. As a result of his commitment to working with at-risk students, he created Mitchell’s innovative PG Year program, Thames Academy.

Kevin earned both his B.A. (psychology/art therapy) and M.B.A. (management/ marketing) from Anna Maria College, Paxton, MA. In addition he has completed advanced graduate studies earning certificates in the areas of training, leadership & curriculum design.

The winner of numerous national awards for his work in writing, publications design, and advertising, Kevin is a frequent guest lecturer and consultant in the areas of enrollment management, institutional branding, staff development/team building, learning disabilities and developmental education. He is the Past President of the Board of Directors for Learning Disabilities Worldwide, a non-profit organization dedicated to improving the educational, professional, and personal outcomes for individuals with learning disabilities.  

Education

M.B.A., Management/Marketing, Anna Maria College
B.A., Psychology/Art Therapy

Publications

Select publications include:
"Recruit with an Agile Mindset," Recruitment & Retention in Higher Education, Magna Publications, WI, 2015
"The Enrollment Hunger Games," Recruitment & Retention in Higher Education, Magna Publications, WI, 2015
"Automating & Personalizing Communications with Prospective Students," Educause, co-authored article with Patty Patria, CIO, 2013
 

Presentations

Select presentations include:
Developing Global Competencies Using an Agile Mindset, New England Faculty Development Consortium Conference, co-presented poster with Debra Pallatto-Fontaine, College of the Holy Cross, 2014
How to Apply to College (Students with Learning Disabilities), World Congress on Learning Disabilities, Learning Disabilities Worldwide, Waltham, MA, 2006 – 2008
Segmentation Strategies for Improved Enrollment and Retention Levels – A Case Study in Higher Ed Marketing, Intellectbase International Consortium, Academic Conference – Abstract and Presentation, Nashville TN, 2008
Fostering a Smooth Transition from High School to College, Higher Education Consultants Association (HECA) Annual Conference Presentation, Santa Clara, CA, 2006
Bridging the Great Divide: Maintaining Brand Consistency Across Offline & Online Communications, ACT Annual Conference Presentation, Chicago, IL, 2006
Improving Enrollment and Retention Levels via Niche Marketing Strategies, American Marketing Association (AMA) Annual Conference, Abstract and Presentation, 2006

Academic Interests

Learning Disabilities
Program Development
Developmental Education
Business Management
Art Therapy
Psychology

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