Online Social Media Technology Policy

Landmark College encourages the use of social media, including social networking sites and web 2.0 technologies, to promote information sharing, communication, and collaboration in support of the College’s objectives and goals.

Social media include, but are not limited to, social networking sites such as Facebook, MySpace, YouTube, Twitter, Linked-In, and Flickr, as well as other online technologies such as blogs, wikis, and chat tools.

This policy establishes requirements for creating or using social media by Landmark College community members in any capacity that represents the College (see also Best Practice Guidelines for Using Social Media Technologies).


POLICY:

  1. Prospective online authors must get appropriate department or division approval to create social media for the purpose of promoting the College to the public (academic courses are excluded).
  2. To ensure that the College has an organized and consistent college-wide approach to creating social media for the purpose of promoting the College to the public, prospective authors must communicate intention and request approval from the IT department. (academic courses are excluded).
  3. Support and assistance from IT or Library staff is only available for Landmark-approved social media technologies. Using a standard set of tools provides the College with consistency for both users and support staff. Authors are expected to contact IT in order to determine the correct tool(s) to use in their context, and to receive training in the system(s) identified, receive any approved templates, accounts, or other relevant materials, and to arrange for construction of appropriate links to existing sites.
  4. Responsibility and accountability for the content on any social media lies with the author and/or department represented. This includes the accuracy of the content, credibility of referenced links, securing appropriate permissions and copyright attributions.
  5. Authors are responsible for maintaining and updating online materials in a timely manner (this will vary with the media used). Authors are also responsible for removing such materials if there is an expiry date or condition.
  6. Postings by persons acting as a representative of the College are NOT to be anonymous and are to be attributed to a person or department of the College.
  7. Authors must clearly identify their opinions as personal and not necessarily representative of the College.
  8. Authors must be respectful of and not convey any confidential information or unauthorized intellectual property. Similarly, authors are expected to provide a safe and secure environment that protects students' rights and privacy under College policies and applicable laws.
  9. Content must adhere to the College's Computer and Network Acceptable Use Policy and other relevant College policies. No content may include any language, photographs, video or other media that can be construed as derogatory, obscene, threatening, or otherwise injurious to individuals, groups, or institutions as defined in College policies.
  10. Links to external sites must clearly identify ownership of those sites and may need to include a disclaimer that the College is not responsible for content or does not endorse views expressed on those sites.