Brad Fay: The Next Social Marketing Revolution

The Landmark College Academic speaker series enhances and promotes the College’s intellectual environment and facilitates discussion of important issues for the community.

The Next Social Marketing Revolution

Author and word of mouth (WOM) marketing expert Brad Fay will share fresh ideas on the link between marketing and the social side of human behavior. WOM refers to consumer buzz about products and services, and Fay’s research suggests that 90% of consumer talk happens offline. Fay is the Chief Operating Officer of the Keller Fay Group, an award-winning word of mouth research and consulting company—he is also the son of late Professor Emeritus Robert Sargent Fay, an integral member of the Landmark College English Department for 10 years. Free and open to the public, Fay’s talk will be held at 7 p.m. on Monday, October 6, in the Brooks. M. O’Brien Auditorium of the East Academic Building. 

About Landmark College, Fay said, “It’s an honor for me to follow my father Robert Sargent Fay by lecturing at the college that was his favorite teaching environment in a five decade career.” Fay will present The Next Social Marketing Revolution:

“What magic has propelled Facebook to more than a billion users worldwide? Founder Mark Zuckerberg recognized that the modern marketplace was not satisfying our fundamental human need to connect with others. It’s an insight that’s also being revealed in the halls of science, and in the dozens of ingenious marketing campaigns that activate our true, social nature. It’s also an insight that fundamentally challenges all of our assumptions about how consumers make decisions, and it demands a revolution in marketing strategies and tactics. Don’t miss out on the next social marketing revolution.”—Brad Fay

In addition to serving as the COO of Keller Fay, Brad Fay is the co-author with Ed Keller of The Face-to-Face Book, named 2013 Best Book in Marketing by the American Marketing Association. Fay is the chairperson of the Board of the Word of Mouth Marketing Association (WOMMA), the industry’s official trade association. WOMMA is at the forefront of educating marketers about word of mouth marketing, and thought leadership on ethics and regulatory issues. In The Face-to-Face Book, Fay and Keller demonstrate how in-person social networking, not just online social media, is the key to soaring revenues. Based on the firm’s extensive research, the book includes illuminating social marketing case studies drawn from leading companies such as Apple, Best Buy, Dell, General Mills, Kimberly-Clark, LL Bean, MillerCoors, Procter & Gamble, and Toyota. 


Geoff Burgess
Communications Department Faculty
Administration Building, Room 215C