Business Course Descriptions

BU0911 Essentials of Business
This course explores the world of business, allowing students to develop an understanding of the functions of business (management, accounting, marketing, economics, etc) and the importance of business ethics and social responsibility. This course lays the foundations for future studies in business and provides students with the business knowledge and skills they will need in today's business environment.

BU1011 Introduction to Business
This course surveys the dynamic environment in which businesses operate today. Students learn about economic concepts, business organization, forms of ownership, management, marketing, and managing financial resources. Actual business cases are used to explore the impact that managerial roles, market trends, legal standards, technological change, natural resources, global competition, and the active involvement of government has on businesses. The relationship between social responsibility and profits in our free enterprise system is explored.

BU1111 Principles of Accounting I
This course introduces accounting principles, procedures, and practices. The accounting cycle, with emphasis on collecting, classifying, summarizing, and reporting financial information, is studied. The use of journals, ledgers, working papers, and financial statements is illustrated. Students are required to have achieved Level 3 Math Placement or have successfully completed or have concurrent enrollment in MA0392 or MA0598.

BU1112 Principles of Accounting II
This course completes the study of accounting principles. Topics include forms of business ownership, the Statement of Cash Flow, the analysis and interpretation of financial statements, the budgeting process, and cost accounting concepts. Prerequisite: BU1111 (with a grade of "C" or better)

BU1211 Personal Finance
This course provides students with a foundation upon which to develop life-long personal financial management skills. Topics include: The importance of personal finance; financial planning and the time-value of money; money management skills such as budgeting, balancing a checkbook, taxes, cash management, credit/debit cards, and major purchases (auto, home, education); insurance (property/liability, health, life); and investments (stocks, bonds, mutual funds, portfolio management, real estate, retirement planning). Prerequisites: FY1001 or FY1011 may be taken concurrently with Personal Finance. Math Level 5 or higher is required.

BU2011 Effective Business Communication
Students develop effective communication skills to present business and professional topics in a variety of mediums. Students learn how to organize technical and non-technical materials for presentation in a variety of written formats (formal and informal reports, email, instructions, memoranda, letters, resumes, etc.). Students also learn how to organize ideas and express them through oral presentation using presentation software. Topics of discussion also include: structuring presentations (written or oral) for different purposes, strategies for persuading people in authority to support one's position, the effects of non-verbal communication, and ways to develop and incorporate visual aids. Additionally, students are introduced to how organizational culture influences internal and external organizational communications, problem solving, conflict resolution and interviewing skills. Prerequisites: EN1015 or EN1021 and CO1011, CO1021, CO1061, CO1071 or CO Core Trans and FY1011 or FY1001

BU2021 Entrepreneurship & Innovation
This course is designed for students who have an innovative idea about a new product or service, or an innovative improvement for an existing product or service. Appealing to the self-starter, this three-credit course provides a practical path to starting your own business. This course is open to both students who have taken a business course and non-business students who have an innovative idea they would like to pursue. This course would be ideal for art students, science majors, gaming program students, etc., who may be considering entrepreneurship and need some business background to market and sell their products, build a stable and enduring business, or join an existing small company. Students will learn to create financial statements, develop marketing techniques, as well as discover entrepreneurial opportunities available on the internet. Venture capital and wealth creation in emerging markets will also be investigated. Upon completion of this course, students will be able to take their developed innovative ideas to the next level, developing a business plan. In addition to the textbook as the primary information source for the course, independent readings, assigned articles and guest speakers, actual entrepreneurs and business owners, will provide information and content. Prerequisites: FY1011 or FY 1001 and EN 1021. Recommended courses include CO1011 and BU1011 or concurrent enrollment in BU1011. Communication both in written and oral form are essential components for business success.

BU2211 Finance
This course introduces the basic principles and practices of financial management for business firms. Topics include cash flow analysis, time value of money, working capital management and financial planning, the basic long-term financial concepts of risk, return, and valuation, cost of capital and capital budgeting. Prerequisites: BU1111 (with a grade of "C" or better) and EN1021 or EN1015 and FY1011 or FY1001

BU2411 Principles of Management
A study of management principles used in the organizational environment: planning, organizing, staffing, leading, and controlling. Managerial skills in the areas of communications, decision-making, group dynamics, conflict resolution, motivation, and leadership are also studied. Other topics include the evolution of management theory, ethics, social responsibility, diversity, organizational structure, human resource management, organizational conflict and change, operations management, and management information systems. Prerequisites: EN1021 or EN1015 and FY1011 or FY1001

BU2412 Human Resource Management
This course provides an overview of the basic functions of human resource management and examines the strategic questions that must be considered when managing diverse groups of people in today’s workplace. Topics include manpower planning, recruitment and selection, job analysis and design, performance management and appraisal, training and development, compensation and rewards. Additionally, Equal Employment Opportunity (EEO) and the HRM legal environment will be discussed. Prerequisites: EN1015 or EN1021 and FY1001 or FY1011

BU2413 Organizational Behavior
This course examines human behavior in organizational settings. The major elements of managerial and supervisory functions in business organizations and the dynamics of human behavior in organizational settings are examined. Topics include motivation, leadership, job and organizational design, creative communication, problem solving, and conflict resolution. Contemporary issues (cultural diversity, globalization, etc.) are also discussed. Prerequisites: BU2411 or SS1011 or SS1211 or SS Core Trans

BU2511 Introduction to Marketing
This course introduces students to basic marketing theory (product, price, place, and promotion) and how marketing relates to business activities (manufacturing, wholesale, retail, services). Key marketing concepts (consumer decision-making processes, product development, market analysis and segmentation, etc) are presented and discussed. The course also examines how social factors, demographic trends, increasing multiculturalism, and changes in the political and legal environment affect marketing. Students will also examine how individual behaviors are influenced by principles of learning, motivation, personality, perception, and group influence. The impact of electronic marketing is also examined. Prerequisites: EN1021 or EN1015 and FY1011 or FY1001

BU2991 Business Seminar
The Business Seminar is the capstone course of the Business Program. Students apply their theoretical and practical knowledge of management, economics, accounting, and marketing to real world situations. Business leaders are invited to Landmark College to discuss their experiences on these and other topics. Business students will develop and present a cumulative project that demonstrates their ability to apply their understanding of business concepts. Prerequisites: Business students in their final semester.

EC2111 Essentials of Economics
Students are introduced to microeconomic concepts, such as consumer demand, producer supply decision-making, and market structure and labor market behavior. The analytical framework of aggregated supply and aggregate demand along with monetary and fiscal policy, money and banking, and influence of government regulations on economic activities are among the macroeconomic concepts discussed. The course will also introduce and develop the math skills associated with economics. Students are required to have achieved Level 4 Math Placement. Prerequisites: EN1021 or EN1015 and FY1011 or FY1001

EC2112 Introduction to Microeconomics
This course introduces students to the basic market forces of supply and demand, price mechanism, utility maximization by consumers, and profit maximization by firms. Several market structures are presented, including pure competition, oligopoly, monopolistic competition and monopoly. There is an emphasis on the application of these market models to real-world markets. Students must have received a Level 5 Math Placement. Prerequisites: EN1021 or EN1015 and FY1011 or FY1001

EC2113 Introduction to Macroeconomics
This course considers the operation of the U.S. economy as a whole and its interactions with the global market. Topics include: economic systems, goals for economic performance, fiscal and monetary policy, money and banking, unemployment, inflation, growth, and government regulation. Students must have received a Level 5 Math Placement. Prerequisites: EN1021 or EN1015 and FY1011 or FY1001

EC 3111 Analysis of 21st Century Economic Issues and Trends
This class analyzes contemporary economic issues in the United States. Students will assess the effect of various economic issues and discuss contributing societal variables. Since international economics is an ever-changing topic, special attention to regular web-based economics newsfeeds will be used to maintain the currency of course material. Through in-class discussions and case studies, students will integrate economic theory and contemporary trends to hypothesize possible future outcomes. This course is open to Landmark students of all academic disciplines. This course will use lectures, class discussions, videos, in-class web research, and class activities, including small-group work and student presentations. In keeping with Landmark’s Universal Design for Learning model, the class will use multiple methods of assessment and tools, instructor-created videos, pencasts, and podcasts, and other applicable formats will be available to the students via Moodle. Course readings will be about economic issues to foster understanding of trends. Prerequsisites: Students entering 3000-level coursework must have successfully completed, with a grade of C or better, three 2000-level classes.



Roxanne B. Hamilton
Business Studies Chair
Associate Professor of Business Studies